Web Lecture
Aims of lecture.
To explain about how the web works
Using website for promotion
Use of the web
How many people use the web? – 63% in UK, 52% of homes, 68% of small businesses. (http://www.internetworldstats.com/eu/uk.htm)
How many people use search engines to find things on the web? 81% (http://searchenginewatch.com/sereport/article.php/2162741) Google (46% most popular, followed by Yahoo 23%, and MSN 11% (http://searchenginewatch.com/reports/article.php/2156451)
How many people buy stuff on the web?
About me
Background in technical writing and the layout of documents for print and web.
Started main website 2 years ago. After about a year discovered ‘SEO’ – search engine optimization, redesigned site, visitors to site risen from 4 a day in January 2005 to over 100/day.
Benefits of using a website for promotion
Easy to update
Anyone can access it
Low cost (if you can do some of the work yourself)
Takes time and commitment
Can do it from home
Downsides
Need technical knowledge
Lot of cowboys, bad designers, bad SEO companies, why is SEO not included with design?
Ongoing work, Takes time and commitment
Since I started using a website to promote myself as a magician, I have found out a lot
Promotion using a website is about two things:
1. getting people to your website (getting traffic)
2. Converting traffic into business
Getting traffic.